Wednesday, February 11, 2009


So one of my latest projects at work is to write a press release for a product we developed and co-branded with a really cool site that is for the urban and urbane bachelor.

Sent off a draft to my boss, and she sends it back with the request to "make it racier" to appeal more to the young male crowd.

I have no idea how.

All my marketing experience screams at me to write in clean, wholesome, and discreet terms, and not risk the company developing a frat boy party-hardy image.

Also? I'm married to a guy who is so nice he always puts the seat down. I have no brothers, no burping, noisy cousins, not even any male friends who have warped my sense of humor therefore allowing me to write for the male mind.

No frickin' clue. Wish me luck.

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